European craftsmanship, exceptional fit
Every Phara d’Or piece is crafted with precise pattern cutting and meticulous finishing, European-made by a single specialist atelier. We combine fine European fabrics with refined hardware and resilient elastics to deliver clean lines, lasting lift, and a smooth silhouette under clothing, luxury you can feel all day.
Explore our bra styles
- Balconette bras: an open neckline with natural lift that frames the bust and sits invisibly beneath square or scoop tops.
- Push-up bras: targeted padding and contouring that enhance cleavage while keeping edges smooth under fitted styles.
- Quarter cup bras: a provocative cut that shapes and centres, designed to highlight and layer under occasion looks.
- Triangle bras & wireless bralettes: flexible comfort with a naturally contoured silhouette.
- Strapless & multiway bras: stay-put structure for off-shoulder and occasion dressing, with convertible straps for multiple looks.
- Underwired bras: sculpted support and definition with a close, anchored fit for everyday confidence.
Find your perfect fit
Start with your usual size. The band should sit level and snug on the loosest hook; cups should encapsulate without gaping or spillage. If the band rides up, go down a band size; if cups crease or overflow, adjust the cup (sister-sizing can help). Our size guide and fit tips make it simple.
Made to endure
True luxury lasts. Our European materials are chosen for their quality and resilience so your bra keeps its shape and support over time. Care is straightforward: hand wash cool with a delicate wash and dry flat to preserve elasticity, colour, and construction.
Complete the look
Elevate your set with matching thongs or briefs, and finish with a suspender or suspender skirt for a polished, editorial finish. Add a robe or bodysuit to transition from everyday essentials to statement dressing.
The Phara d’Or promise
Explore our styles, from romantic red and floral lace to bondage-inspired bras. Meticulous European making, premium materials, and designs that celebrate the female form, for bras that feel as refined as they look season after season.
