SUSTAINABILITY
Our Foundation
At Phara d’Or, sustainability is not a trend, it’s the foundation of how we work.
From the way we design to the way we source, produce, and package, every decision we make is guided by our core values: honesty, integrity, and respect, for people and for the planet.
Made in Europe, With Purpose
We are proud to be a fully European brand, based in the Netherlands and working exclusively with European suppliers. Every component of our lingerie. From the embroidery to the elastics, hardware, satin, and lace. Is sourced from trusted partners across Switzerland, Italy, France, and Portugal. Our production is handled by a family-owned manufacturing partner with over 40 years of experience in lingerie craftsmanship, known for their technical excellence and a strong, people-first ethos.
While many brands have moved production to lower-cost regions with less oversight, we have made a conscious decision to stay close to our values. And close to our partners. Maintaining local relationships allows us to ensure fair working conditions, transparent practices, and a level of quality that simply can’t be replicated at scale. We regularly visit our production partner, building strong connections and reinforcing our shared commitment to responsible fashion.
Designed to be worn
We design with longevity in mind. Our collections are produced in small batches to avoid overproduction, and every piece is thoughtfully constructed, offering a variety of highly adjustable Lingerie. Allowing for a personalised fit that evolves with the wearer over time. This level of flexibility not only extends the life of each garment, but also reduces waste across multiple sizes and product lines.
Phara d’Or is a slow fashion brand at its core. We champion the idea of buying less and choosing better. When you invest in our pieces, you’re investing in garments designed to last. Timeless styles that transcend seasons and outlive fleeting trends.
Everyday Consciousness
Our sustainability practices extend beyond design and production. Day-to-day operations are optimised for minimal environmental impact, and we offer customers the choice of simple, eco-conscious packaging as an alternative to our luxury gift boxes. It’s a small step, but one that reflects our belief that less is more.
In every detail, from materials to mindset, we’re committed to doing things right. Not just for today, but for the future of fashion.