ABOUT US
The Brand
Phara d’Or is redefining the world of lingerie. Elevating it through uncompromising values, timeless design, and a deep commitment to integrity in every stitch.
Born from the desire to create pieces that empower as much as they adorn, Phara d’Or stands apart in its mission: to transform the lingerie industry by proving that luxury, sustainability, and ethical craftsmanship can and must coexist.
Based in the Netherlands, every Phara d’Or garment is proudly designed and produced entirely in Europe, using only the highest quality materials sourced from trusted European suppliers. We work exclusively with artisans and suppliers who share our commitment to excellence, transparency, and respect for craft.
We don’t follow fleeting trends. Instead, we create enduring collections that blend structured elegance with fluid sensuality. Pieces that celebrate the female form without compromise. Each silhouette is intentionally designed to be adjustable, wearable, and empowering.
Phara d’Or is more than a lingerie brand. It’s a movement toward mindful luxury, one that prioritizes quality over quantity, ethics over shortcuts, and beauty with purpose.
Made in Europe. Made to last. Made to change the standard.
Our Values
At Phara d’Or, integrity guides everything we do. As a small, dedicated team, we value honesty, collaboration, and respect. Not only in how we work with one another, but in how we build relationships with our partners and customers.
Our designs are bold yet considered, combining creative freedom with technical precision. Years of industry experience among our partners shape a unique approach that allows us to craft pieces that are refined, distinctive, and built to last. We work closely across all areas of the brand, driven by a shared commitment to quality and a deep passion for lingerie.
We care deeply about the experience of the wearer. Every decision, from fabric sourcing to fit, is made with the aim of creating pieces that feel personal, empowering, and enduring. We welcome feedback, and we listen closely. Our goal is always to improve, to adapt, and to connect.
Phara d’Or stands for thoughtful design, responsible production, and lasting beauty. We reject the disposable nature of fast fashion and choose instead to focus on quality, versatility, and timeless appeal.
This is lingerie made with purpose, for those who value how it's made as much as how it makes them feel.
Craftsmanship
At Phara d’Or, we set out to create a lingerie brand that does things differently.
Frustrated by a market full of fast trends, poor-quality materials, and beautiful products made at the cost of ethics. We built Phara d’Or around a simple goal: to design high-end lingerie with integrity. Luxury that looks good, feels good, and is made the right way.
Based in the Netherlands, we design every collection with a focus on precision, purpose, and longevity. Our lingerie is manufactured in Portugal by skilled artisans who understand the value of detail and craft.
We work exclusively with trusted European suppliers to source the finest materials: embroidery from Switzerland; satin, mesh, and lace from Italy; elastics from Portugal; Crystal's and hangers from Austria; and hardware, from rings to hooks, from France. These components come together in our Portuguese Partner's atelier, where every piece is brought to life with care and intention.
We don’t cut corners. We don’t overproduce. And we don’t follow trends for the sake of them. At Phara d’Or, we believe that true luxury is thoughtful, responsible, and made to last.